You will often discover this "fiery red" beauty by watching videos of British Invasion beat bands from the 1960s. After the Beatles successfully launched Rickenbacker's guitars in England, these guitars triggered a real boom among beat bands. The well-known Pete Townshend of "The Who" played Ricky's 300 series at the beginning of his career until it was too expensive for him to use Ricky's for his "smashing guitar" performances.
In 1964, six years after the introduction of the 330 series, Rickenbacker launched the 360 series, which was a luxurious version of the 330 Rick. The body of the Rickenbacker 360 was given rounded edges and a contoured silhouette, which should encourage an easy playing. To refine the appearance of the Rickenbacker 360, the original dot markers were replaced by nice pearloid triangles inlays. The trapezoidal tailpiece installed on the 330s Ricks was also replaced by a significant "R" tailpiece. Another detail: The "crescent moon" sound hole was provided with a white binding. All in all: The Rickenbacker 360 received a beauty treatment that was worth seeing!
The Rickenbacker 360 not only looks beautiful, but also sounds very special! The two built-in high-gain single coils have their very own character. Beautifully crisp, crunchy and harmonious, like no other guitar can sound. Quite different from all the other guitar sounds that have been heard 1,000 times before. Maybe that was the reason why the Rickenbacker 360 was the absolute No. 1 guitar for Peter Buck from the legendary band R.E.M. Just listen to the R.E.M. song "The one I love" and you will immediately know why! What a magical guitar sound!
So if you want to create your very own guitar sound and have courage to break new ground, the Rickenbacker 360 is just the right thing for you! OK ... Maybe you prefer a 360 Ricky in Jetglo or Mapleglo? No problem… We also have them on sale! Just like the simpler equipped, but just as good sounding 330s Rickys. Have a look at our website – there you will surely find YOUR Ricky exactly as you want it!
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